Video marketing has now become one of the most important aspects of digital marketing. It is not too hard to recognize that people love to watch promotional videos. And if they like it, they share on other social media platforms. Your video marketing campaign will be incomplete without performing SEO practices to achieve the desired results. If you hire an SEO company to increase the visibility of your brand, it will optimize your video for better reach & conversion. In this blog, we are going to tell you the importance of video marketing, and how an SEO company can help you with your marketing strategies. So, let’s get started.
What is video marketing?
Video marketing is a versatile and engaging content marketing. It helps deliver the message more effectively than any other marketing source. We can strike an emotional chord through visual and auditory storyline elements to achieve the attention of the audience. If our videos
gain the acceptance of the audience, in a short manner of time, our brand value will dramatically increase. One of the significant reasons behind the popularity of liking the video content is easy to digest and retain the consumers’ minds for a long time. If our storytelling is unique, creative, and knowledgeable in the video, then it will definitely receive an appreciation
from the users.
Highlights of the video marketing:
● It has been found that video receives more attention when compared to text.
● More than 400 users prefer to watch and share video content to read about the products.
● Organic engagement of facebook is higher when video content share.
● Companies that use video marketing to promote their products and services have recognized that 27 percent in click-through-rate, 34 percent higher web conversion rate, and 49% faster growth rate.
● If a company add video content in the landing page of the website then the conversation increase by 80%
● As per the data, 74% of users who saw promotional video content bought the products.
If the above-mentioned highlights didn’t convince you of the importance of video marketing, check out the reasons why every SEO company should use video in their marketing campaigns.
Two Powerful reasons to use video marketing:
- Increase brand awareness: Many companies have reported that their brand awareness has increased by video marketing. The high visual effects of the video content, unique storytelling, and creative background increase engagement in the video and make it worthy of watching at least one time. If you wanted to increase brand awareness and to look for the best digital marketing tactics, then use video marketing for sure.
- Increased conversion: It has been found that the conversion rates of the video that land on the webpage are relatively higher than the text because it explains users more effectively about the products and services than texting.
Final Say:
There is no doubt about your video marketing strategies to help you achieve success in your business effectively; although it is very essential to optimize the video content as per the current trends to gain the best results. To attain the best of results for your video marketing campaign, reach out to INFIDIGIT Consultants, a reputed SEO company in India .
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